Neuroapocalypse: From Self to Neuroself, Part 3

To listen to the apologists in the newspapers and glossy blogs, to the glad-handers and Pop Neuroscientists, one would hardly know the brain was anything but the self’s greatest ally. In the grip of some counter-phobic fugue the neurocredulists act like teenage fanboys, slobbering over the naked organ’s folds and crevices as though it were Pirelli’s calendar.